ALL THINGS MARKETING & COMMUNICATION
Channeling the vibrant energy of the Indian Laburnum
(cassia fistula), our team brings your brand to life and makes it shine. We do so in a variety of ways – from crafting inspiring copy that reflects your unique identity, to designing a comprehensive marketing strategy that helps you connect with your key customers.
We create English-language content for any project that piques our interest and involves words. Our expertise lies in crafting text that is clear, engaging and aligned with the brand's purpose and identity.
To build the bedrock of all future marketing efforts, we help craft your Core Purpose Statement utilising a custom-built tool. We can elaborate this Statement with an actionable Brand Voice Guide and Brand Personality Document.
We work with your team to understand and define your customer sets through key parameters. We then articulate a SCORE-based selling proposition for each customer set, and identify opportunities based on market research and data analytics.
With a deep appreciation for both languages, we offer highly curated translation services that go beyond a simple conversion of words. We work diligently to convey the essence and nuance of the original piece, while respecting the idiom of the target language. The final result is a piece that holds its own.
Our partners and consultants have decades of experience in communication, editing, writing, storytelling, marketing, branding, positioning and customer strategy across multiple industries and geographies. We have previously toiled at Four Seasons, IBM, McKinsey & Co, Taj, and Vivanta Hotels to earn our living.
Our associate firm Grammar Gurus has worked at the forefront of communication consulting for over a decade. Now we bring the same innovative flair to Marketing & Branding, Customer Acquisition and Translation.
CO-FOUNDER & PARTNER
With over 15 years of experience in communication, advertising and training, Pallavi brings a keen understanding of the written word and a versatile approach to content creation.
CO-FOUNDER & PARTNER
With over 16 years of experience in luxury hospitality across multiple geographies, Anahat brings an in-depth knowledge of consumer behavior and a passion for storytelling to each project.